Copywriting Portfolio
Copywriting that creates connection
Real projects with real results that celebrate each brand’s unique voice, depth of value and mission to make a difference.
Taking them from confused, outdated messaging to clear, client attracting connections with words that do the work for them.
Bump & Cradle Website Copy
The brief
The tone
Welcoming, gentle, non-judgemental, empathetic and empowering.
We want clients to feel safe and secure in the support they receive.
The words
- Flourish
- Encourage
- Empower
- Reassure
- Nurture
- Evidence-based
The theme of growth and empowerment is clear throughout this website. As parents begin to adjust to their new roles, there’s so much to come to terms with. They need to feel understood and guided. Empathy and authority come together in the form of understanding and offering evidence-based solutions.
The results
Working with Michelle was a dream. She was so easy to get in touch with and would respond so promptly to my questions. She made the entire process stress-free, she really got to the core of my business and this was mirrored through the website copy and email sequencing. Michelle was always so positive, from our first call to our last email she was a joy to work with. I have been getting lots of my ideal clients through my website and my email marketing too. I will use Michelle’s services in the future as my business grows.
Nicky McEntee – Bump & Cradle
StarOps Business Operations Website Copy
The brief
The tone
Creative, collaborative, professional and enthusiastic.
We want clients to feel valued and understand the support options available to them in growing their business.
The words
- Scalable
- Growth
- Operations
- Support
- Consultant
The message throughout this website is that with the strategic support, expert consultation and event management services offered by StarOps, business owners will gain the space and insight they need to begin to think strategically to continually grow their business.
The results
I liked that we had a few calls, which were more working sessions or strategy calls rather than a simple call. They gave me clarity on how I wanted my website structured or how to structure my booking form. I felt like I flooded all my thoughts on you and you transformed them in clear sentences! Michelle has the gift to bring clarity in what you’d like to express and transform in sentences and written words your ideas!
Ilaria Eugenia Ferri – StarOps
Light After Loss Website Copy
The brief
The tone
The words
- Compassionate
- Support
- Together
- Journey
- Confidential
Each word adds to the creation of a space where the reader feels safe and encouraged. Reminding them that while their experience isn’t linear, it is completely valid and with support they can move through it.
The results
Honestly the process of working together is a dream and always runs very smoothly. You have always kept me updated on your progress with the website copy and indeed other projects. You were so diligent and all tasks were done to perfection with great care and thought.
If another business owner is thinking of delegating content writing and or copywriting to anyone it should most certainly be to Michelle in Ryan Virtual. Michelle meets all project deadlines with ease and has excellent communication skills which was top of my list when searching for a copywriter.
Louise Griffey – Light After Loss